The difference in the price of broken bridge aluminum doors and windows

From the aspects of material cost, process cost, window type, installation and service, we analyzed the causes of the water depth of the broken bridge aluminum door and window industry. From this, we also understand the big difference in price for the same broken bridge aluminum door and window. If so, many owners will still be blinded by bad businesses!

In marketing psychology, there is a psychology called "expectation effect", which means that subjective expectations can significantly change people's judgments about things:

People's preferences

Sometimes it’s not based on actual experience

But set the answer in advance

What you heard

Is what you want to hear

What you see

Is what you want to see

In the purchase of aluminum doors and windows on the broken bridge, those unscrupulous merchants took advantage of this psychology to successfully flick the savvy owners aboard.

So what marketing techniques can successfully and effectively capture the expected pain points of the owners?

Words one, we don’t advertise, our cost is not as high as them, so the price is low

Most owners believe in the truth: "The wool comes from the sheep." A large number of advertisements to promote their products will inevitably increase the production cost of the products. Only by increasing the sales price of the products can they achieve profitability.

The unscrupulous merchants used the cost rule of "the wool comes out of the sheep" to set a low price answer to the owners in advance.

In fact, the role of advertising is a widely informed marketing method, and it also shows that the business has enough confidence to allow more consumers to monitor their products and services.

We must believe that behind the low price, there must be different service standards and quality standards!

Service standards and quality standards are different, how can they compare?

Words two, our broken bridge aluminum doors and windows are exactly the same as the brand broken bridge aluminum doors and windows

As the saying goes, "experts watch the doorway, laymen watch the excitement"

Everyone in the industry knows that the standard cost of real broken aluminum doors and windows:

Fenglu Broken Bridge 90 aluminum heat insulation material: 340 yuan/square

5+12+5 double tempered insulating glass: 80 yuan/square

Standard hardware accessories cost:

Wheel 4*6.4=25.6 yuan

Crescent lock 1*12=12 yuan Total: 37.6 yuan, 20 yuan per square

Standard Jiang glue: 26 one, one can use 1.5 square meters Total: 17.3 yuan

Standard foaming agent: 18 pieces, 2 square pieces, total: 9 yuan

So the net cost is 466 yuan

And those low-cost broken bridge aluminum costs may be calculated like this:

Materials from unknown sources: 240 yuan

Glass: 80 yuan

General accessories: wheels 4*1.8=7.2 yuan

Ordinary lock: 1*2.5=2.5 yuan

A total of 9.7 yuan, about 6 yuan per square

Glue: 6 yuan per piece, 4 yuan per square

Foaming: 8 yuan per piece, 4 yuan per square

The total cost is 334 yuan, including installation fees

If someone makes 480 yuan for the real broken aluminum doors and windows above, can you believe it?

Therefore, the low-cost doors and windows are exactly the same as the brand broken bridge aluminum doors and windows. It is just another expected result set by the unscrupulous merchants for the owners, grasping the low-price psychology that the owners want, and successfully marketing the products.

Talking three, our price is higher

Generally pragmatic owners pay attention to cost performance, and many of my friends around me also have the same consumption concept. For example, when buying consumer goods such as clothes, bags, and shoes, they never pay attention to the brand. They will buy as long as they feel suitable or attractive.

Using pragmatic consumption concepts to set an expected result of empathy for owners is also one of the usual methods used by bad businesses.

But please remember that your own doors and windows are related to the safety of your family. We can’t just evaluate its cost performance from the appearance or a few salesman’s salesmanship. The function, material, service and other comprehensive factors of broken aluminum doors and windows can only be used. It is the price-performance ratio that we really want to refer to!

Saying four, you can go to the field to inspect our door and window factory

"There are policies at the top and countermeasures at the bottom" shouldn't happen in our lives less frequently, right? There is never a shortage of professional actors for plays directed in advance!

In the process of selling doors and windows, some unscrupulous merchants also use this kind of routine to gain the trust of the owners, in order to add another expected result to the owners: they have their own factories and they are also standardized production, which is worthy of trust!